Throughout 2022, about 35% of consumers globally unsubscribed from at least one of the top video streaming services, while 26% planned to cut another subscription this year, according to an Accenture survey. Credit: Francesco Sgura.

‘This is too much’: How people grow tired of subscriptions

The UK’s subscription boom, which emerged in the early phase of Covid-19 pandemic, has turned out to be short-lived. To survive, subscription companies must ensure that they are valuable to […]

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